resume

Work Experience

CONTENT & DIGITAL MARKETING SPECIALIST
Ballistic Arts | Dec. 2022 – Present

• Initially worked on a contract-based agreement, supporting Ballistic Arts with various marketing tasks such as blog writing and social media graphics
• Transitioned into a full-time content specialist role in January 2023
• Efficiently execute diverse marketing tasks, adeptly staying under budget while consistently delivering exceptional content to 10+ clients each week
• Produce high-quality copywriting for diverse platforms, including blogs, website landing pages, lead magnet, email campaigns, and social media posts
• Craft personalized strategies for client content calendars using in-depth SEO knowledge and keyword research
• Support the team by picking up design-related tasks whenever necessary—creating digital and print graphics like social media posts, pamphlets, website mockups and more

PUBLISHING SPECIALIST (SEO FOCUSED)
Pilot (Vancouver) | Feb. 2023 – Oct. 2023

• Published 500 blogs in 4 months, overseeing budget and a robust content system with 50+ freelancers
• After analyzing, optimized priority and high-impact blogs using on-page, off- page, and technical SEO
• Built a social media creation and management system, increasing KPIs like followers, engagement, and website visits

MARKETING & SALES SPECIALIST
Red Dog Blue Kat (Port Coquitlam) | Apr. 2021 – Apr. 2023

• Key member of the marketing team, using my versatility and adaptivity to complete tasks for various areas of marketing including content creation, social media management, print materials, videos, email campaigns, and blogs
• Assisted both the sales and customer service teams by communicating effectively with B2B customers and end users, managing wholesale transactions, and creating sales materials
• Monitored sales in relation to marketing efforts and observed consistent month-over-month growth in sales
• Contributed to consistent growth on our Instagram and Facebook accounts in terms of both followers, engagement, and other KPIs

ORGANIC & PAID CONTENT CREATOR (CONTRACT)
Vancouver Humane Society (Vancouver) | Jul. 2021 – Nov. 2021

• Planned and executed paid and organic social media strategy through posts for new website launch: PlantUniversity.ca
• Presented monthly schedule and created full posts, including visuals and social media descriptions — while also reacting quickly to constructive feedback and changes in direction
• Tracked important KPIs to ensure content was effective; accumulated over 460,000 in reach and 18,000 link clicks within the first month and a half of the project

MARKETING COORDINATOR
Kafka’s Organic (Vancouver) | Oct. 2020 – Apr. 2021

• Integral part of conceptualizing the marketing strategy and executing a variety of marketing functions, including content creation, social media, designing print materials, marketing, and SEO improvement
• Supported sales through excellent customer service and wholesale outreach & management
• Marketing efforts led to an increase in sales of 56% and returning customer average from 26% to 40%

INTERIM GENERAL MANAGER, SALES & MARKETING COORDINATOR
JUSU Life Inc., JUSU Body Inc. (Vancouver) | Jan. 2020 – Aug. 2021

• Demonstrated the adaptability to step up into an unfamiliar role, taking the initiative to learn new business functions and successfully run operations
• Balanced a majority of company functions: production, sourcing, shipping logistics, wholesale/customer order fulfillment, customer service, social media marketing, and website management
• Contract-based position from February to August 2021 as a social media content creator (responsibilities only encompassed designing content, copywriting, and scheduling)

VIDEO & SOCIAL CONTENT MARKETER
Thrive Themes & Active Growth (Multiple Countries) | Feb. 2019 – Mar. 2020

• Worked directly with the CEO of a Swiss-owned company to create a variety of unique end products such as online marketing courses, product tutorial videos on YouTube, and promotional videos for local businesses
• Gained expertise with cameras, audio equipment, and editing software

EVENTS & SOCIAL MEDIA COORDINATOR
Centre of English Studies (Toronto) | Jan. 2018 – Jan. 2019

• Organized all events from conception to completion by negotiating with local businesses while ensuring activity diversity and staying under budget
• Redesigned the events calendar to look modern, ensuring more effective promotion of activities and higher student participation
• Streamlined our sales system by creating a website and online process
• Increased audiences on social media platforms: Facebook and Instagram

SALES ASSOCIATE
Adidas Group (Ottawa and Toronto) | Oct. 2016 – Jun. 2018

• Used product knowledge and excellent customer service to exceed expectations in key performance indicators
• Efficiently and accurately processed point of purchase sales at peak periods
• Ability to balance customers and store functions such as visual merchandising, cleaning, and restocking

Skills

PROFESSIONAL

• Social Media Marketing
• Graphic Design
• Project Management
• Event Planning
• Video Production
• Email Marketing
• Basic SEO
• Copywriting
• Photography
• B2C & B2B Sales

SOFT SKILLS

• Leadership
• Teamwork
• Creative Thinking 
• Remote Working
• Entrepreneurship

TECH & TOOLS

• Adobe Creative Suite: Photoshop, InDesign, Premiere, Audition, Illustrator
• Canva
• Figma
• Google Analytics & Search Console
• Microsoft Office Suite
• HTML5  & CSS3
• E-Commerce Platforms (ex. Shopify, WordPress, Webflow)
• DSLR & Mirrorless Cameras
• Klaviyo, MailChimp, ActiveCampaign for Email Marketing
• Later & Metricool for Social Media Management
• Slack for Internal Communications
• Trello, ClickUp, Asana for Project Management
• Hubspot for CRM and Email Marketing
• Quickbooks and Sage for Basic Accounting
• Meta for Business
• Ahrefs & SEMRush

Languages

• English (native)
• Mandarin (working knowledge)
• French (basic)
• Korean (elementary)

Education

BACHELOR OF INTERNATIONAL BUSINESS 
Carleton University, Ottawa (Ontario) | 2013 – 2017
Honours with distinction, Concentration in International Marketing and Trade, Minor in Mandarin

INTERNATIONAL EXCHANGE IN CHINA
Xi’an Jiaotong-Liverpool University, Suzhou (Jiangsu)| 2015 – 2016
Received scholarship & a “first class” mark

HIGH SCHOOL, GRADE 9 TO 12
Lisgar Collegiate Institute, Ottawa (Ontario) | 2009 – 2013
Graduated with an 89% average and was the Yearbook Photography executive, as well as participated in the volleyball, soccer, and badminton teams

ELEMENTARY SCHOOL, GRADE 1 TO 8
Elmwood School: Independent School for Girls | 2002 – 2009
Averaged high 80% average while in the International Baccalaureate (IB) Program

Interests

• Travel: Visited, lived, studied, and worked in 30+ countries (Next destination hopefully Vietnam!)
• Food: Cooking and baking at home, as well as trying out new restaurants wherever I go.
• Dance: Continue to attend studio classes, plan dance events, and create online dance covers.
• Reading: Huge fan of self-discovery books and romance, fantasy novels.
• Photography: Enjoy taking photos of my friends looking amazing, the yummy food I eat, and the beautiful places I get to see.
• Animals: Grew up loving horses and having 2 cats at home. Now I work hard on raising my little big monster, Miso (an Alaskan Malamute)!